Painting material brand Marie's to branch into more lines of business

Jan 8, 2018

Century-old painting material brand Marie's in Jinshan has recently unveiled its plan for branching into more business lines through innovation.

Last week, teachers and students from Central Academy of Fine Arts were invited to Marie's old factory to paint out the history of the brand and exchange their ideas about Marie's painting products.

Since 2016, Marie's has signed a series of agreements with the academy to expand their cooperation, including the development of Marie's feature oil painting pigments and sponsoring art scholarships in the academy. 

The cooperation between the company and the academy aims to promote further development of the national brand, said a director of Marie's. The brand will grow from single painting materials manufacturing to more lines of business such as leisure and fashion.

Also, its old factory will be turned into an innovative park to upgrade the brand image.