Ancient village tries to preserve its culture and landscape through promotion of tourism

Apr 12, 2018

Shantang Village in Langxia, Jinshan is promoting tourism as a means to preserve local landscape and culture.

This 450-year-old village borders on Zhejiang Province and features many Jiangnan-style watery village structures. Jiangnan refers to the region to the south of the lower reaches of the Yangtze River.

Local government has been introducing social capital to develop commercial establishments and refurbish local facilities.

The former Shantang Primary School, founded in 1915 and taking up an area of 2,500 square meters, has been entrusted to Shanghai Zongpu Culture Communication Co Ltd for professional management.

When this school is restored to its original look, its dormitory will have an exhibition hall to display ceramic arts and an experience center for visitors to get a hand-on experience.

Two professional teams have been commissioned to explore and showcase local folk customs, ancient culture and the landscapes.

They will also cooperate with neighboring villages to promote farmers' paintings and agricultural festivals.

The new management system has helped preserve the scenic spots and intangible cultural heritages in the village, which in return attracts more tourists to Shantang.