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New Legoland theme park earmarked for Jinshan

Nov 8, 2019

Jinshan District Director Hu Weiguo (second right), poses for a photo with The Lego Group CEO Jorgen Vig Knudstorp (second left), Merlin Entertainments CEO Nick Varney (left), and CMC Inc. Chairman Li Ruigang after signing an agreement on Wednesday to set up a new Legoland theme park in the suburban district.

A new Legoland theme park will be built in suburban Jinshan District, according to an agreement signed by Jorgen Vig Knudstorp, CEO of The Lego Group, and the Jinshan government on Wednesday.

Hu Weiguo, director of the Jinshan government, said the Legoland will help the district further connect with neighboring provinces via tourism.

"In the future, we will have Disneyland in the east of Shanghai and Legoland in the west," said Hu. "More tourists from the Yangtze River Delta region and beyond will come to Jinshan."

According to Jinshan officials, it will be the largest Legoland park in the world on completion. Total investment for the park will exceed US$550 million.

The Jinshan government said the park, which is to be completed in 2023, will feature more Chinese cultural elements at its facilities. Apart from the park, Legoland will also have a resort hotel for families who want to spend the night.

The first Legoland opened in 1968 in Billund, Denmark. Since then, another seven Legoland parks have opened across the world, each receiving over 1 million visitors annually.

Knudstorp said he was happy to see the positive response from the Chinese market over the past five years.

"We will reinforce our investment in Shanghai and the delta region to bring happiness and joy to more families," he said.

Lego first came to China more than 30 years ago. In 2014, the company established its Shanghai office, and two years later Lego's first China flagship store opened in Shanghai.

The company said that by 2020, it will have more than 220 retail stores in 54 cities across China.