Shopping festival pulls in the crowds, boosts sales

Jul 17, 2020

More than 100 activities attracted the participation of about 20 large retailers and 100 shops in Jinshan District during the 2020 Jinshan Shopping Festival that ran from May 1 to July 1.

Bailian Jinshan Shopping Center attracted 50,000 customers with sales revenue of 4.4 million yuan (US$628,571) on May 1, jumping 123 percent and 54 percent, respectively, from the same period last year.

On June 6, when the Shanghai Night Life Festival kicked off, sales revenue at the shopping center exceeded 9 million yuan, a record since the COVID-19 pandemic from the end of January.

"Nowadays it's difficult to book a room at weekends," Shen Aifang, a manager of a minsu (Chinese-style B&Bs), said. The high occupancy rate is partly due to the lifting of the ban on cross-provincial travel policy.

The inter-provincial group tours halted by the coronavirus were given the green light again after 172 days of suspension, based on a notice released by China's Ministry of Culture and Tourism on July 14.

The agricultural commission of Jinshan joined hands with online agricultural giants, including Hema, Meituan and Oriental CJ, to promote farm products of the suburban district, generating 6.16 million yuan sales online during the festival.